Max Lomanov
Strategic consultant, social engineer, founder of SHKOLASERVISA.RF
MOSCOW

"Look at your business from the perspective of a satisfied customer and start changing"


He will tell:
CONCEPT "SERVICE 3.0". HOW TO FIND A BALANCE BETWEEN BUSINESS GOALS, CUSTOMER DESIRE AND INTERESTS OF EMPLOYEES


You will learn:
● 5 tricks that will increase sales
● How to took away customers' choice (service monopoly)
● New ways to motivate salespeople
● How to write an outline of a unique service concept for a business
● How to get joy from your business and have time to live (the key goal!)

Aleksandr Erokhin
Business expert, entrepreneur, author of the book "Ideal sale", managing partner of Salecraftt
MOSCOW

One of the most experienced business experts in Russia. To September 1, 2018 he has more than 150 implemented projects as a project manager. He conducted more than 500 trainings. He was included in the TOP business coaches in 2018 according to the magazine "Human Resource Management". Experience in building sales systems in manufacturing, wholesale, services - in 47 industries and 134 market niches. Over 18 years of practice in sales management.

He will tell:
20 PRACTICAL WAYS TO INCREASE SALES AND PROFIT

You will learn:
● Key sales formula of 7 elements
● How to start and sequence efforts to increase sales in your business
● 5 ways to increase average cheque (average shipment)
● 5 ways to increase the ratio of sales to attempts
● 5 ways to keep customers, customers who buy again and again
● 3 ways to increase the margin of transactions
● 2 sure ways to get a large flow of incoming calls. Offer—Deadline—Call to Action formula
● Example of doubling profits from practice

Mikhail Vaisman
Founder and CEO of digital mobile development studio Trinity
MOSCOW

A programmer by education, a graduate of the faculty of Computational Mathematics and Cybernetics of Lomonosov Moscow State University. He worked for a companywhich is engaged in mobile development. After some time, he realized that he wanted to lead not only the processes of direct development, but also the creation of mobile products. So, in 2013, he founded his studio Trinity Digital.

Today Trinity Digital is one of the leading Russian developers of mobile applications. It is in the TOP-5 best developers in Moscow.

He will tell:
NEURONETS: BASIS

You will learn:
● Why is everyone talking about neuronets?
● Why does business need them?
● What does "teach artificial intelligence" mean?
● Should we be afraid that the machines will take control of the world?
● Game: neuronets and poetry

Natalia Tolstaya
Director of Amplua, finalist of the contest EY Entrepreneur of the year 2017, founder of hrBAZAAR
MOSCOW

Natalya has 20 years of experience in creating and developing successful business projects in the field of HR. Founder of Amplua, an integrator in the HR services market.

IN NEW MARKETS SECTION she will tell:
HOW TO WORK WITH PEOPLE OR ROBOTS

You will learn:
● Why issues of automation and robotization are so relevant today, especially in the field of HR
● What is meant by the term "robot" today, what examples of robots exist (comparison of foreign and Russian robots)
● What degree of automation is possible today in services and products on the HR market
● What services are needed in the market
● Analysis of the ecosystem of HR-tech solutions in Russia, examples of successful HR-tech cases

IN TEAM AND PERSONNEL SECTION she will tell:
WHY WHAT WORKS IN CORPORATIONS DOES NOT WORK IN SMALL BUSINESS

Maria Neuvazhaeva
OSA DC value creator, the world's first decentralized platform with solutions based on artificial intelligence for retailers, manufacturers and consumers
MOSCOW

Maria leads the projects of ECR partnership, which brings together the largest networks and manufacturers. At the same time, she is working on the world's first decentralized retail platform - OSA DC.

The platform is based on artificial intelligence. It collects and analyzes data from retail sources, manufacturers, consumers from open sources in real time. Today, OSA DC successfully serves over 20 networks and manufacturers in 3 countries. Since its launch, the platform made more than $ 1 million profits.

She will tell:
ABOUT REVOLUTION IN RETAIL: ECOSYSTEM AND COLLABORATION OF NETWORKS / MANUFACTURERS / BUYERS

You will learn:
● About advanced technologies in retail
● What happens if machine learning and blockchain transform a supermarket into a big data marketplace led by artificial intelligence
● How the OSA DC platform allows manufacturers and retailers to take a step toward consumer expectations

Ruslan Yusufov
Director of special projects at Group-IB
MOSCOW

Group-IB is the first Russian supplier of threat intelligence solutions included in the Gartner reports. The company is recommended by the Organization for Security and Cooperation in Europe. Official partner of Europol, EU police service. One of the 7 most influential cyber security companies according to Business Insider.

He will tell:
CYBER-THREATS: WHAT AND HOW MODERN BUSINESS NEEDS TO PROTECT

Last year was remembered by pandemic viruses. WannaCry and Petya blocked the work of banks, airports and nuclear power plants.

You will learn:
● What to expect in 2018 from hacker attacks
● How to build protection against cyber threats
● Why attacks on IT infrastructure are much worse for small and medium business, and how to protect against them

Anna Tsfasman
Founder and CEO of Double B coffee house
MOSCOW

She opened a coffee house, which has grown into an international chain of coffee shops in a couple of years and pressed Starbucks in Moscow.

The Double B team is the most decorated in Russia. It consists of multiple Russian coffee-making champions, certified specialists and trainers, as well as world coffee roasting vice-champion, finalist of the world cup of coffee infusing, winner of the world latte art championship, and winner of the world championship on flavors. Now there are more than 85 coffee houses in the chain, including Moscow, St. Petersburg, cities of Russia, Dubai, Barcelona, Prague, and Tbilisi.

She will tell:
HOW MISSION INFLUENCES THE COMPANY DEVELOPMENT STRATEGY

You will learn:
● Why does company and its employees need the mission?
● How does the mission helps to make important strategic decisions, coordinate the work of colleagues, create common standards and follow them
● How a mission increases customer loyalty
● How to formulate a mission that will contribute to the achievement of goals
● How to break the mission to staff and customers

Evgeny Schepin
External communications manager of the network of shops "VkusVill" and "Izbenka". Author of a course on modern entrepreneurship at the Moscow State University Graduate School of Business.
MOSCOW

Since 2011 he has been working in the company. He is responsible for promoting healthy food among customer. He is a guardian of the concept.

He leads a project to share experiences within which he helps other companies and entrepreneurs to become more familiar with the non-standard VkusVill management system, and also develops the theme of modern entrepreneurship among students and start-up entrepreneurs. He lectures at the Russian Presidential Academy of the National Economy and Public Administration.

Yandex conference Yet another Conference 2018 speaker, headliner of a business conference in Georgia, RetailDay of Mail.Ru Group speaker, etc.

He will tell:
HOW TO SCALE AND DEVELOP

You will learn:
● How to double growth of the chain of stores every year and remain a flexible, self-managing company of like-minded people
● How does the company change due to customer feedback?
● Why should trust be the basis of all company processes?
● How to manage 5,000 employees without HR department, orders and supervisors
● How to teach employees to make decisions based on customer feedback
● Promise system as a way to resolve conflicts
● Bullets and cores. How innovative projects are implemented in the company VkusVill on the basis of one elementary principle

Andrey Leushev
Founder and CEO of FarZoom, Deputy Chairman of the Board of Promsvyazbank, Ph.D.
MOSCOW

The profit of banks from the introduction of Farzoom technologies in 2016–2017 is more than 2 billion rubles. The best corporate online university in Russia (Sberbank Virtual School) has been launched, and the award for the best introduction in the world for 2012 has been received. The largest system of remote servicing of entrepreneurs Sberbank business online launched in less than a year. Now there are over 1,000,000 customers.

"Over the past 210 days the former deputy chairman of the board of Promsvyazbank, Andrei Leushev wore a tie nine times — for meetings with the leadership of top-5 banks. With everybody else he meets wearing T-shirts, but not with bright prints, like most startuрpers. He wears strict Ralph Lauren T-shirts. Leushev's dreams are not dreams of startupper — he is not thinking how to spend what he has already earned, but how to get more…"

He will tell:
ABOUT RELATIONSHIP BETWEEN COMPANY'S MISSION AND STRATEGY

You will learn:
● 5Ps strategy (Plan. Ploy. Pattern. Position. Perspective.)
● Types of strategies
● What is the difference between strategy and tactics?
● Should the company's strategy change during the company's life cycle

Pavel Kovsharov
Founder and CEO of Zamania LLC: Zamania family adventure parks and KidZRock Cafe
MOSCOW

For three years he opened 12 family recreation parks, which are visited by more than 200,000 guests each month. Another six parks are under construction. Revenues totaled 1 billion rubles in 2017.

He started doing business at the age of 16, opening a summer cafe in Belgorod. Then he opened a lingerie shop and a shop of car oils and chemicals. He quit a high-paying job in BUSINESS TELECOM to create his own project.

He took 350 million rubles under the personal guarantee from several private investors. The first office was in Coworking, where he rented two workstations.

A year ago he lost 25 million rubles as a result of a fire in a shopping center. One of the parks, which was supposed to open literally 2 days after, was significantly damaged. That day Pavel lost not only money and 5 kg of weight, but gained strength for the future.

He will tell:
HOW TO IMPLEMENT STRATEGIES AND MANAGE CHANGES IN BUSINESS

You will learn:
● About the need for changes
● About the reasons for resistance to change and how to overcome it
● About the life cycle of an organization
● About leadership and change management

Arthur Romanenko
Founder of the consulting company APortal, founder and director of APetitParis
ST. PETERSBURG

Founder of consulting company "Aportal", guest speaker of Center for Development of Non-Profit Organizations, social projects mentor, mentor of the federal project Entrepreneurship Factory.

The founder and director of several catering establishments, including the cafe APetitParis, the founder of the agency of foreign real estate, mentor of many business projects.

Arthur has ten years of experience in project management, including working with major international transport projects as a guest expert. Ex-official of the state civil service of federal executive bodies.

He will tell:
WHERE TO FIND MONEY

You will learn:
● How does an investor choose us?
● What does capital seek?
● How to find new ways of survival in conditions of constantly decreasing
margin
● How to make money on FinTech

Zaur Besolov
Development director of payment solutions EVOTOR
MOSCOW

Service banker with the experience of 21 years, an expert of financial technology.

Expert in risk management and fraud prevention payments, member of the safety and risk committee of the Mastercard Association.

He saved millions of dollars on electronic payments and implemented more than 150 projects in the field of payment technologies, built two processing centers from the ground up.

He is the world's first person, who launched in 2017 the service "tip on the waiter's card" in trade acquiring using UBER-technology.

He will tell:
● About financial strategy and tactics
● About financial statements for managers
● About the principles of building a financial system in businesses of different levels (small, medium, large)
● How technologies change the landscape of traditional businesses

Yulya Cheburkova
Expert in management accounting and analysis for business
MOSCOW

Financial auditor of Deloitte and Grant Thornton, manager of financial analysis and planning at Education First (HULT).

Statement of management accounting and analytics for micro, small, medium businesses, development of financial models and strategies, evaluation of the investment attractiveness of business projects.

She will tell:
MANAGEMENT ACCOUNTING AND ITS PRINCIPAL DIFFERENCE FROM ACCOUNTING

Irik Rafikov
Director and owner of GC "Real Capital", VIP coach of "Business youth", graduate SKOLKOVO business schools
MOSCOW

He will tell:
ABOUT FINE LINE BETWEEN SUCCESS AND BANKRUPTCY

You will learn:
● Typical mistakes in finance management and how to avoid them
● Personal finance and company finance, how to draw a line
● Financial recovery tools

Joost H. Labadie
Regional Operations Director Europe for Subway International B.V.
AMSTERDAM

A seasoned, and results driven Senior Leader with diverse expertise gained through 15+ years in the QSR business and 5+ years in the 5* hotel industry.
Born in 1964, The Hague, The Netherlands.

Experience:
2018 - present Regional Operations Director Europe - responsible for developing, planning and executing the operational strategies and initiatives for Europe and delivering operational excellence and customer experience to maximize short and long- term sales and profits.

2016 to 2018 - Responsible for the development activities of Subway® in Nordic markets. This includes leading store development, operations and marketing towards the Company's goals to maximise growth, sales & profits. (Various positions).

2002 - 2013 - working for Yum! Restaurants International B.V. in various positions, developing KFC in The Netherlands, Germany and France
1997 - 2002 - various positions in Amstel Intercontinental Hotel Amsterdam & Hilton Amsterdam.

He will tell:
THE JOURNEY TO ACHIEVING GROWTH THROUGH TRANSFORMATION

You will learn:
● From a centralised development company to a networking hospitality industry company
● Redefining the core, what makes Subway® a Subway®
● Strategies to fueling growth and development in Europe