Until the start of the Russian-Asian Business School "ROST":
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What is the Business School "ROST"?
What is the Business School "ROST"? This is the largest event for small and medium-sized businesses in the East of Russia, which has been held since 2015 (until 2018 as the ROST FORUM) and it gathers more than 1,000 business representatives from all over Primorye and the Far East of Russia.
director of sales for small and medium businesses in Yandex
head of product marketing in Yandex Direct
director, strategic development of Yandex
ADVERTISING TO RUSSIAN NETWORK OF YANDEX: EXTENDING THE LIMITS
HOW TO RISE SALES. 6 WRONG TIPS
Building a sales system/organization of customer service. Internet advertising. Marketing funnel. Media planning. Advertising in the Yandex advertising network.Web Analytics. SEO. periodic Events in the sales department. Planning. Personal effectiveness. The balance of interests of the customer-employee-owner
Yandex project Manager
head of the service at working with Yandex agencies
CONNECTION OF THE COMPANY'S MISSION WITH STRATEGIES
5P strategies. Types of strategies. The difference between strategy and tactic. Should the company's strategy change?
HOW MISSION IMPACTS THE COMPANY'S DEVELOPMENT STRATEGY
Mission to achieve goals
How to formulate the mission. 5 stages sales technique. Strategy. The strategic paradoxes. Analysis of the external environment and internal resources. Game theory. Determine the color of your organization. Change control. Leadership.
HOW A MOBILE AND GEOGRAPHICALLY DISTRIBUTED TEAM CAN GET LEADING POSITIONS IN THE MARKET
Why do I hire American employees in China? Local staff. Relationships in the international team
MANAGEMENT GROWTH CRISES IN MANAGEMENT
Management in highly competitive markets.. An Independent and dedicated team that will earn you millions. The crises of growth of the head. Management methods. Improvement of the performance of each team member. Development and motivation of «universals». International projects.
Expert in management accounting and analysis for business
MANAGEMENT ACCOUNTING AND ITS BASIC DIFFERENCE FROM ACCOUNTING
FINANCIAL STRATEGIES AND TACTIC
Financial reporting for heads. Principles of building a financial system in businesses of different levels. Technologies for traditional businesses
WHERE TO FIND THE MONEY?
How does an investor choose us? What does capital seek? How to find new ways of survival. How to make money on FinTech.
Financial strategy and tactics. Principles of building a financial system in businesses of different levels. Ready-made templates of financial documents. A fine line between success and bankruptcy. Personal finances and the finances of the company. Management accounting. Tax optimization. Rules of investing. Where to get money? How the investor chooses us. Fintech. Automation and new technologies.
OSA DC value creator, manages projects of ECR partnership
REVOLUTIONS IN RETAIL
Ecosystem and collaboration of networks / manufacturers / buyers
HOW TO WORK WITH PEOPLE OR ROBOTS
Automation and robotization in the field of HR. The need of the market. Analysis of the ecosystem of HR-tech solutions in Russia, examples of successful HR-tech cases
"Demidov never dreamed." Innovation in trade. Fun Tech. Cyber threats. Marketing technologies. How to make an ICO? Agrotech: how agriculture has become a technologically advanced. To work with people or robots? Digital manufacturing
Founder and CEO of digital mobile development studio Trinity Digital
Why is everyone talking about neuronets? Why does business need them? What does "teach artificial intelligence" mean? Should we be afraid that the machines will take control of the world? Game: neuronets and poetry
● two-day participation in the event ● determination of competencies for each of the five modules (if desired) ● individual learning path chosen especially for you ● assignments from speakers and experts on the implementation of tools and methods of your business development ● special session on networking ● free mobile app ● use of meeting rooms for b2b negotiations
+ participation in business breakfasts and VIP buffet with the speakers of the School + six months of membership in a closed Club (the main assignments of the club: training, acquaintance and enhancement of client base due to communications of each other) + 4 online training sessions (one per quarter) on key topics of the School (sales, strategy, finance, personnel) with analysis of specific assignments from participants + checklists from the speakers on the topics of their presentations at the School + assignments from speakers and experts on the implementation of tools and methods of your business development, followed by support throughout the year + assessment of competencies and recommendations for their development
Max Lomanov Strategic consultant, social engineer, founder of SHKOLASERVISA.RF MOSCOW
"Look at your business from the perspective of a satisfied customer and start changing"
He will tell: CONCEPT "SERVICE 3.0". HOW TO FIND A BALANCE BETWEEN BUSINESS GOALS, CUSTOMER DESIRE AND INTERESTS OF EMPLOYEES
You will learn: ● 5 tricks that will increase sales ● How to took away customers' choice (service monopoly) ● New ways to motivate salespeople ● How to write an outline of a unique service concept for a business ● How to get joy from your business and have time to live (the key goal!)
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Aleksandr Erokhin Business expert, entrepreneur, author of the book "Ideal sale", managing partner of Salecraftt MOSCOW
One of the most experienced business experts in Russia. To September 1, 2018 he has more than 150 implemented projects as a project manager. He conducted more than 500 trainings. He was included in the TOP business coaches in 2018 according to the magazine "Human Resource Management". Experience in building sales systems in manufacturing, wholesale, services - in 47 industries and 134 market niches. Over 18 years of practice in sales management.
He will tell: 20 PRACTICAL WAYS TO INCREASE SALES AND PROFIT
You will learn: ● Key sales formula of 7 elements ● How to start and sequence efforts to increase sales in your business ● 5 ways to increase average cheque (average shipment) ● 5 ways to increase the ratio of sales to attempts ● 5 ways to keep customers, customers who buy again and again ● 3 ways to increase the margin of transactions ● 2 sure ways to get a large flow of incoming calls. Offer—Deadline—Call to Action formula ● Example of doubling profits from practice
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Mikhail Vaisman Founder and CEO of digital mobile development studio Trinity MOSCOW
A programmer by education, a graduate of the faculty of Computational Mathematics and Cybernetics of Lomonosov Moscow State University. He worked for a companywhich is engaged in mobile development. After some time, he realized that he wanted to lead not only the processes of direct development, but also the creation of mobile products. So, in 2013, he founded his studio Trinity Digital.
Today Trinity Digital is one of the leading Russian developers of mobile applications. It is in the TOP-5 best developers in Moscow.
He will tell: NEURONETS: BASIS
You will learn: ● Why is everyone talking about neuronets? ● Why does business need them? ● What does "teach artificial intelligence" mean? ● Should we be afraid that the machines will take control of the world? ● Game: neuronets and poetry
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Natalia Tolstaya Director of Amplua, finalist of the contest EY Entrepreneur of the year 2017, founder of hrBAZAAR MOSCOW
Natalya has 20 years of experience in creating and developing successful business projects in the field of HR. Founder of Amplua, an integrator in the HR services market.
IN NEW MARKETS SECTION she will tell: HOW TO WORK WITH PEOPLE OR ROBOTS
You will learn: ● Why issues of automation and robotization are so relevant today, especially in the field of HR ● What is meant by the term "robot" today, what examples of robots exist (comparison of foreign and Russian robots) ● What degree of automation is possible today in services and products on the HR market ● What services are needed in the market ● Analysis of the ecosystem of HR-tech solutions in Russia, examples of successful HR-tech cases
IN TEAM AND PERSONNEL SECTION she will tell: WHY WHAT WORKS IN CORPORATIONS DOES NOT WORK IN SMALL BUSINESS
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Maria Neuvazhaeva OSA DC value creator, the world's first decentralized platform with solutions based on artificial intelligence for retailers, manufacturers and consumers MOSCOW
Maria leads the projects of ECR partnership, which brings together the largest networks and manufacturers. At the same time, she is working on the world's first decentralized retail platform - OSA DC.
The platform is based on artificial intelligence. It collects and analyzes data from retail sources, manufacturers, consumers from open sources in real time. Today, OSA DC successfully serves over 20 networks and manufacturers in 3 countries. Since its launch, the platform made more than $ 1 million profits.
She will tell: ABOUT REVOLUTION IN RETAIL: ECOSYSTEM AND COLLABORATION OF NETWORKS / MANUFACTURERS / BUYERS
You will learn: ● About advanced technologies in retail ● What happens if machine learning and blockchain transform a supermarket into a big data marketplace led by artificial intelligence ● How the OSA DC platform allows manufacturers and retailers to take a step toward consumer expectations
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Ruslan Yusufov Director of special projects at Group-IB MOSCOW
Group-IB is the first Russian supplier of threat intelligence solutions included in the Gartner reports. The company is recommended by the Organization for Security and Cooperation in Europe. Official partner of Europol, EU police service. One of the 7 most influential cyber security companies according to Business Insider.
He will tell: CYBER-THREATS: WHAT AND HOW MODERN BUSINESS NEEDS TO PROTECT
Last year was remembered by pandemic viruses. WannaCry and Petya blocked the work of banks, airports and nuclear power plants.
You will learn: ● What to expect in 2018 from hacker attacks ● How to build protection against cyber threats ● Why attacks on IT infrastructure are much worse for small and medium business, and how to protect against them
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Anna Tsfasman Founder and CEO of Double B coffee house MOSCOW
She opened a coffee house, which has grown into an international chain of coffee shops in a couple of years and pressed Starbucks in Moscow.
The Double B team is the most decorated in Russia. It consists of multiple Russian coffee-making champions, certified specialists and trainers, as well as world coffee roasting vice-champion, finalist of the world cup of coffee infusing, winner of the world latte art championship, and winner of the world championship on flavors. Now there are more than 85 coffee houses in the chain, including Moscow, St. Petersburg, cities of Russia, Dubai, Barcelona, Prague, and Tbilisi.
She will tell: HOW MISSION INFLUENCES THE COMPANY DEVELOPMENT STRATEGY
You will learn: ● Why does company and its employees need the mission? ● How does the mission helps to make important strategic decisions, coordinate the work of colleagues, create common standards and follow them ● How a mission increases customer loyalty ● How to formulate a mission that will contribute to the achievement of goals ● How to break the mission to staff and customers
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Evgeny Schepin External communications manager of the network of shops "VkusVill" and "Izbenka". Author of a course on modern entrepreneurship at the Moscow State University Graduate School of Business. MOSCOW
Since 2011 he has been working in the company. He is responsible for promoting healthy food among customer. He is a guardian of the concept.
He leads a project to share experiences within which he helps other companies and entrepreneurs to become more familiar with the non-standard VkusVill management system, and also develops the theme of modern entrepreneurship among students and start-up entrepreneurs. He lectures at the Russian Presidential Academy of the National Economy and Public Administration.
Yandex conference Yet another Conference 2018 speaker, headliner of a business conference in Georgia, RetailDay of Mail.Ru Group speaker, etc.
He will tell: HOW TO SCALE AND DEVELOP You will learn: ● How to double growth of the chain of stores every year and remain a flexible, self-managing company of like-minded people ● How does the company change due to customer feedback? ● Why should trust be the basis of all company processes? ● How to manage 5,000 employees without HR department, orders and supervisors ● How to teach employees to make decisions based on customer feedback ● Promise system as a way to resolve conflicts ● Bullets and cores. How innovative projects are implemented in the company VkusVill on the basis of one elementary principle
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Andrey Leushev Founder and CEO of FarZoom, Deputy Chairman of the Board of Promsvyazbank, Ph.D. MOSCOW
The profit of banks from the introduction of Farzoom technologies in 2016–2017 is more than 2 billion rubles. The best corporate online university in Russia (Sberbank Virtual School) has been launched, and the award for the best introduction in the world for 2012 has been received. The largest system of remote servicing of entrepreneurs Sberbank business online launched in less than a year. Now there are over 1,000,000 customers.
"Over the past 210 days the former deputy chairman of the board of Promsvyazbank, Andrei Leushev wore a tie nine times — for meetings with the leadership of top-5 banks. With everybody else he meets wearing T-shirts, but not with bright prints, like most startuрpers. He wears strict Ralph Lauren T-shirts. Leushev's dreams are not dreams of startupper — he is not thinking how to spend what he has already earned, but how to get more…"
He will tell: ABOUT RELATIONSHIP BETWEEN COMPANY'S MISSION AND STRATEGY
You will learn: ● 5Ps strategy (Plan. Ploy. Pattern. Position. Perspective.) ● Types of strategies ● What is the difference between strategy and tactics? ● Should the company's strategy change during the company's life cycle
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Pavel Kovsharov Founder and CEO of Zamania LLC: Zamania family adventure parks and KidZRock Cafe MOSCOW
For three years he opened 12 family recreation parks, which are visited by more than 200,000 guests each month. Another six parks are under construction. Revenues totaled 1 billion rubles in 2017.
He started doing business at the age of 16, opening a summer cafe in Belgorod. Then he opened a lingerie shop and a shop of car oils and chemicals. He quit a high-paying job in BUSINESS TELECOM to create his own project.
He took 350 million rubles under the personal guarantee from several private investors. The first office was in Coworking, where he rented two workstations.
A year ago he lost 25 million rubles as a result of a fire in a shopping center. One of the parks, which was supposed to open literally 2 days after, was significantly damaged. That day Pavel lost not only money and 5 kg of weight, but gained strength for the future.
He will tell: HOW TO IMPLEMENT STRATEGIES AND MANAGE CHANGES IN BUSINESS
You will learn: ● About the need for changes ● About the reasons for resistance to change and how to overcome it ● About the life cycle of an organization ● About leadership and change management
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Vincent Ribiere Managing Partner of the Institute for Knowledge and Innovation South East Asia (IKI-SEA), University of Bangkok BANGKOK, THAILAND
Vincent is an active and creative international consultant, professor, author of over 80 publications. Founder of the Institute for Knowledge and Innovation South East Asia (IKI-SEA), organizer of the Asian Symposium of Creativity and Innovation Management, as well as various innovative academic programs.
He will tell: CREATIVE TEAMS. FROM CONFLICT MANAGEMENT TO KNOWLEDGE MANAGEMENT
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Denis Reshanov Founder of "Personal solution", co-founder of "Logomashinа" MOSCOW
Founder of the international outsourcing company "Personal solution", one of the largest network in the CIS providing line personnel. Co-founder of the international design studio "Logomashina", a leader in the creation of logos and corporate identity in the Russian Federation.
— Entrepreneur of the year 2012 according to "Ernst& Young" in the nomination "Best Young Entrepreneur"; — The winner of the rating-nomination "Innovation" 2014 according to Deloitte; — More than 50 publications in the media, such as Forbes, RBC, Business Journal and others.
He will tell: ABOUT FAILURES AND TRIUMPHS IN TEAM BUILDING
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Edward Ray Founder of HAVANA Trading company SAN DIEGO, USA
He will tell: HOW MOBILE AND GEOGRAPHICALLY DISTRIBUTED TEAM CAN GET LEADING POSITIONS IN THE MARKET
You will learn: ● Why I hire US employees in China ● What kind of staff must be local and why ● How to regulate relationships in an international team
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Arthur Romanenko Founder of the consulting company APortal, founder and director of APetitParis ST. PETERSBURG
Founder of consulting company "Aportal", guest speaker of Center for Development of Non-Profit Organizations, social projects mentor, mentor of the federal project Entrepreneurship Factory.
The founder and director of several catering establishments, including the cafe APetitParis, the founder of the agency of foreign real estate, mentor of many business projects.
Arthur has ten years of experience in project management, including working with major international transport projects as a guest expert. Ex-official of the state civil service of federal executive bodies.
He will tell: WHERE TO FIND MONEY
You will learn: ● How does an investor choose us? ● What does capital seek? ● How to find new ways of survival in conditions of constantly decreasing margin ● How to make money on FinTech
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Zaur Besolov Development director of payment solutions EVOTOR MOSCOW
Service banker with the experience of 21 years, an expert of financial technology.
Expert in risk management and fraud prevention payments, member of the safety and risk committee of the Mastercard Association.
He saved millions of dollars on electronic payments and implemented more than 150 projects in the field of payment technologies, built two processing centers from the ground up.
He is the world's first person, who launched in 2017 the service "tip on the waiter's card" in trade acquiring using UBER-technology.
He will tell: ● About financial strategy and tactics ● About financial statements for managers ● About the principles of building a financial system in businesses of different levels (small, medium, large) ● How technologies change the landscape of traditional businesses
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Yulya Cheburkova Expert in management accounting and analysis for business MOSCOW
Financial auditor of Deloitte and Grant Thornton, manager of financial analysis and planning at Education First (HULT).
Statement of management accounting and analytics for micro, small, medium businesses, development of financial models and strategies, evaluation of the investment attractiveness of business projects.
She will tell: MANAGEMENT ACCOUNTING AND ITS PRINCIPAL DIFFERENCE FROM ACCOUNTING
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Irik Rafikov Director and owner of GC "Real Capital", VIP coach of "Business youth", graduate SKOLKOVO business schools MOSCOW
He will tell: ABOUT FINE LINE BETWEEN SUCCESS AND BANKRUPTCY
You will learn: ● Typical mistakes in finance management and how to avoid them ● Personal finance and company finance, how to draw a line ● Financial recovery tools
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Joost H. Labadie Regional Operations Director Europe for Subway International B.V. AMSTERDAM
A seasoned, and results driven Senior Leader with diverse expertise gained through 15+ years in the QSR business and 5+ years in the 5* hotel industry. Born in 1964, The Hague, The Netherlands.
Experience: 2018 - present Regional Operations Director Europe - responsible for developing, planning and executing the operational strategies and initiatives for Europe and delivering operational excellence and customer experience to maximize short and long- term sales and profits.
2016 to 2018 - Responsible for the development activities of Subway® in Nordic markets. This includes leading store development, operations and marketing towards the Company's goals to maximise growth, sales & profits. (Various positions).
2002 - 2013 - working for Yum! Restaurants International B.V. in various positions, developing KFC in The Netherlands, Germany and France 1997 - 2002 - various positions in Amstel Intercontinental Hotel Amsterdam & Hilton Amsterdam.
He will tell: THE JOURNEY TO ACHIEVING GROWTH THROUGH TRANSFORMATION
You will learn: ● From a centralised development company to a networking hospitality industry company ● Redefining the core, what makes Subway® a Subway® ● Strategies to fueling growth and development in Europe